Google Firestarters
Project Manager.
Project summary: a recognised B2B industry event series for UK planning and performance marketers.
I worked with the curator, Neil Perkin of OnlyDeadFish to bring to life brilliant marketing panels, home to riveting conversations between Adland legends and upcoming voices.
Highlights:
10 events over the course of 15 months.
Up to 240 attendees per event, average show rate of 72%.
Managing a mailing list of 2,000+ clients.
Feedback from an internal stakeholder: Afeefa executed the latest Firestarters event incredibly well, demonstrating Google’s values throughout to both internal and external partners. I was particularly impressed by her ability to use her initiative to problem-solve issues on the day, staying calm and collected throughout.
YouTube Works
Assistant Project manager.
Project Summary: an awards scheme celebrating effective campaigns on YouTube in partnership with two respected industry bodies, APG and Campaign.
Highlights:
Managing the submission process for 150+ entries.
Creatively briefing an agency and owning a social campaign to increase awareness and entires across Twitter and LinkedIn.
Managing the website updates for the YouTube Works page.
Owning the event planning for the ‘How to win’ event - where eager entrants were able to get advice from the judges and join in a Q&A.
This project was such a success for two years running, that it was adopted by the global team and localised.
Feedback from the project manager: You’ve been an absolute star during YTW and your confidence has grown brilliantly. The judging day was seamless, thanks to you! I feel confident that you are handling the submissions/papers and guest list for the Awards Ceremony with the same level of consistency.
Find What Matters - Campaign
Assistant Campaign Manager.
Project Summary: the first-ever B2B brand marketing campaign for Google Search.
Highlights:
I instigated change for increasing the diversity & representation of actors in the video.
Managing 4 agencies to ensure campaign timings were met and updating internal stakeholders.
My creative involvement meant that I was able to impact offline assets that were used in OOH and print, specifically the cake details on this piece (outside of the office, cake is a passion of mine).
Find What Matters - Experiential Activation
Project Coordinator
Project Summary: the brief was to bring the above B2B campaign to life by creating an experiential activation of our B2B Campaign for our Large Customer Sales team. With the goal of reinvigorating their passion for Search & unifying the marketing positioning with their client sales pitches.
Highlights:
The final execution included hiring actors with a clear messaging script, a two-day treasure hunt and creating personalised boards for sales leads. Quite literally bringing the campaign to life.
LCS requests to take the actor pitch and deck to their client meetings, Kevin Mathers (Country Sales Director) was especially enthusiastic.
Coordinating and managing the creative agency, taking complete ownership of all on-the-day operations (managing talent, the treasure hunt and questionnaires for boards to go up in the office).
Insider Programme- Research & Graduation Event
Data Analysis, Event planning and production assistant
Project Summary: Taking qualitative data insights and using them to inform programme strategy. Event planning and production.
Highlights:
Organising the written feedback of 100+ responses to a questionnaire, analysing and finding trends to present this to stakeholders and inform the programme content.
Head of Ads Feedback: ‘Great insights. This is helpful work and very well presented’.
Tiffany Calver performing for the event.
Think with Google
Social Media Assistant
Project Summary: Assisting the UK team with the Think with Google Twitter and LinkedIn channels, using a CMS to schedule content, analyse performance and report.
Highlights:
Writing copy for Twitter and LinkedIn to drive CTAs towards articles on the blog.
Briefing and managing our creative agency to create assets specific to social content.
I explored the platform and taught myself to analyse our social activity and create reports.
I created an internal newsletter to report the social and editorial findings to internal stakeholders.
Wider Marketing Roles
Other Projects I handled at Google include:
Organising the written feedback of 100+ questionnaire responses from the Large customer Sales team, identifying key themes to inform the 2019 and 2020 UK B2B Marketing strategy.
Creating and maintaining an event, industry and culture calendar to keep the team informed.
Being a core part of the team’s social event organisation.
Square UK Marketing
UK Marketing Coordinator
Managing the UK Marketing budget; completing monthly accruals, budget tracking, shifts and transfers and ensuring that the tracker reflects agency invoices and reporting native to applications (Google, Apple, Facebook. etc.)
CMS uploads and updates to the Business Resource Centre for customers.
Working with agency copywriters to proof articles, format and optimise pieces for SEO.
Conducting market research and an in-depth competitor audit to inform our future positioning, campaigns and strategies.
Working cross-functionally, across global marketing and working with legal and procurement departments to onboard vendors and renew contracts through managing vendor engagement requests, purchase requisitions (POs) and purchase orders (PRs).
Supporting the team across KPIs, including event planning, cookie tracking, researching and analysing marketing campaigns for creative inspiration, owning the UK competitor deep dive, and researching employee advocacy methods.